Elizabeth (Betty) Burns

Director | Marketing & Public Relations

Betty Burns is a Full-Stack Marketer and seasoned legal marketing professional with a passion for elevating brands, driving business growth, and maximizing digital impact. As the Director of Marketing & Public Relations at Walton Law Firm, P.C. in Auburn, Alabama, she plays a pivotal role in shaping the firm’s image, enhancing its online presence, and expanding its reach within the legal community.

A graduate of Troy University with a degree in Global Business Marketing, Betty possesses a diverse skill set that spans digital and traditional marketing disciplines, making her a versatile and results-driven strategist. Her expertise includes SEO (Search Engine Optimization), website development, analytics, creative content, social media marketing, digital advertising, and traditional advertising.

With a data-driven approach to marketing, Betty leverages analytics and performance insights to craft targeted strategies that drive client engagement, lead generation, and conversion optimization. Her expertise in content creation, digital marketing, and brand positioning allows her to develop compelling narratives that resonate with audiences and deliver measurable results. Through her strategic insights and deep understanding of industry trends, she has helped position Walton Law Firm as a leader in the personal injury and criminal defense legal landscape.

Continuing her role at the firm, Betty is the host and producer of one of Alabama’s top legal podcast, where she and her co-host, Attorney Trip Walton, provide valuable insights on legal issues affecting individuals and businesses. Their podcast has built a loyal following and is recognized as a trusted authority in the legal community.

In addition to podcasting, Betty is a prolific blogger and content creator, regularly contributing SEO-optimized content to the firm’s website and digital platforms. Her articles cover a wide range of topics, from legal updates to practical guidance. She also serves as the writer for the firm’s monthly television series on BeeTV Network, expanding Walton Law Firm’s presence through traditional media channels.

As a digital marketing expert and social media strategist, Betty excels in amplifying the firm’s message across multiple channels, from organic social engagement to paid advertising campaigns. She has a proven track record of developing and executing high-impact marketing campaigns that enhance brand recognition, strengthen client relationships, and drive business growth.

Community Involvement & Personal Life

Betty’s leadership extends beyond her professional endeavors. She is deeply involved in her local community, serving on the Board for Kiwanis Club of Opelika and the Opelika Chamber Foundation. She is actively involved in both the Opelika Chamber of Commerce and Auburn Chamber of Commerce, working to strengthen local business relationships and community initiatives. Betty is also active in multiple charitable organizations, including the Boys & Girls Clubs of East Alabama, Big House Foundation, Food Bank of East Alabama, and United Way of East Alabama. Additionally, she is dedicated to creating outreach campaigns by partnering with local organizations and businesses to support those affected by devastating storms, ensuring that relief efforts effectively reach those in need.

A lifelong Auburn resident, Betty grew up in the community she continues to call home. She lives in Auburn, Alabama, with her husband, Carl Ryberg, and their two children—a 13-year-old attending East Samford Middle School and a 21-year-old currently in college.

Betty is a member of Trinity Lutheran Church in Auburn, where she finds inspiration and fulfillment in faith and service.

With a keen eye for detail, a relentless drive for success, and a passion for innovation, she continues to push the boundaries of legal marketing, digital strategy, and brand development, ensuring Walton Law Firm remains a leader in its field.

Member:

Legal Marketing Association (Birmingham Area Regional Leadership Committee)

American Bar Association

Kiwanis Club of Opelika (Board)

Opelika Chamber of Commerce Foundation (Board)

United Way of Lee County (Loaned Executive)

Boys & Girls Clubs of Greater Lee County (Board)

Auburn Chamber of Commerce Diplomat

Grassroots White House Fellows (2011)